We will be creating a resource page that you can always come to for all of your information needs for Guided Innovation. We will add to it as we curate more resources including special resources from experts in their field. In the future we will reference this page quite often. I recommend bookmarking it for your reference and convenience. Enjoy!
In the fullness of time the plan is to do a short summary of each of the books, websites and videos including key takeouts possibly as powerpoint presentations. We will also be creating an online shop where you can access various resources- books, ebooks, spreadsheets, powerpoints and apps for free or for a small fee.
Scaling Lean – Ash Maurya: In my view, Ash simply explains how to practically apply the entrepreneurial thinking and method to scale a business through the deliberate, disciplined use of tools and skills that we can all learn. He explains both why the entrepreneurial method works by reference to compelling business examples like Tesla.
He also incorporates leading relevant academic thinking like Goldratt’s Theory of Constraints, Fermi estimation and Drucker guidance that the purpose of an organisation is create customers. Ash elegantly transforms theory and practical learning from hundreds of start-ups into the customer factory metaphor and traction modelling to provide the road-map to experiment on the lean business model canvas.
Most of the great technical advances over the past two centuries have been achieved through the application of the scientific method. as exemplified by Moore’s Law in the digital age. Ash shows how to apply the same proven approach to all aspects of the business model canvas to truly innovate to achieve rapid and sustainable scaling of new businesses with the right foundations.
Ash explains how to scale and why to scale using the tools he advocates work. As Anders Ericcson explains in his seminal book, mastery of a skill starts with a strong mental representation which is continuously improved by insights borne from deliberate practice. The Lean Canvas and Scaling Lean tools are those tools for the entrepreneur and the scientific method is the mode of deliberate practice.